Marketing Plan to Sell a Luxury House
When you are ready to sell a luxury house, we are here to help. Our comprehensive marketing plan is designed to have your home seen by the maximum number of qualified and motivated buyers.
The Right Price
Our team of luxury Realtors puts together a custom marketing plan for each property we list. The central aspect of each marketing plan is an effective price that best positions the property in the current market. Our goal is to get our client the best sale price at the best terms. Often the best method for reaching these goals is to attract multiple offers that bid against each other and drive up the final sale price while putting the seller in the best negotiating position. The market analysis we prepare prior to pricing your home takes into account the most actively searched prices and home values throughout the neighborhood and across the Los Angeles, including recently sold listings and properties currently on the market.
The Right Exposure
Since no two homes are the same, our luxury Realtors develop a customized marketing plan that emphasizes a property's unique and sellable aspects. After determining the best approach to marketing the home, we put the home in front of buyers. Depending on the property and the seller, this approach could entail a full-scale marketing blitz or a whisper listing that is only released to the top Los Angeles luxury Realtors and their qualified clients. We will also advise our clients on the pros and cons of marketing their home as an off-market pocket listing versus a full release on the Los Angeles MLS. No matter the approach, we always have the following tools at our disposal:
- Our list of homebuyers, investors, and developers looking for Los Angeles homes
- Our network of local, national, and international luxury real estate agents who have clients buying Los Angeles property
- Access to Sotheby's Auction House clientele
- Professional photography and video
- The highest-quality advertising materials (postcards, listing sheets, print publications, etc.)
The Leading Internet Marketing for Luxury Homes
In addition to the marketing approaches listed above, we use the Internet to make your listing highly visible. With 90% of buyers using the web when looking for a home, the internet is a must for any marketing strategy when it comes to selling a home today. Our approach is multifaceted and focuses on a property-specific website created for the listed home, the Los Angeles-based luxuryhomeslosangeles.com, and both sothebyshomes.com and sothebysrealty.com for, respectively, national and international exposure. The sothebysrealty.com website is the main vehicle offering international exposure as the site garners over 9 million visits and 33 million page views per year with 46% of visits coming from outside the United States. The website has been translated by humans into 15 languages and offers conversion into 50 different currencies. Our current marketing plan reinforces our fierce commitment to global growth this year and beyond with more than 400 million impressions a year dedicated to international markets through rich media units, content integration, highly-targeted lead generation segments, and video placement.
In addition to the Los Angeles MLS and the basic syndication sites every agent can access, our listings syndicate to over 40 websites including exclusive partners such as Google, YouTube, The Wall Street Journal, The New York Times, Architectural Digest, BBC, Bloomberg Markets, Financial Times, The Telegraph, Country Life, Hong Kong Tatler, the South China Morning Post, The International Herald Tribune, PropGOLuxury, and JamesEdition. The end result is the Sotheby’s International Realty brand offering an array of online marketing opportunities with the media strategy producing over 700 million impressions per year.
Some of our innovations for 2014 include:
The New York Times Gateway Unit – This first-of-its-kind innovative advertising unit begins as a single brand banner that expands to dominate horizontally across the entire page. With 100% share of voice, we expect this unit to deliver nearly 170,000 impressions this year.
The Wall Street Journal Lifestyle Tile Unit - This rich media unit marks the first time The Wall Street Journal has allowed a branded message to occupy editorial space. This commanding unit will feature over 30 different elements including brand listings.
Architectural Digest Design File – Created to showcase the legendary publication’s unrivaled archives, the Design File allows visitors to search, save, and share the most exquisite images of kitchens, exteriors, living rooms etc. Our Sotheby's International Realty listing images will be incorporated into this platform, sitting amongst Architectural Digest’s best.
The Best Price and Terms
With a strategic approach to pricing and exposure, our real estate team will position you for the best leverage in negotiations long before the first offer to purchase is submitted. Our team will devise a unique plan for you and your property, with years of experience and market expertise shaping the approach toward selling what may be your most valuable asset. When the negotiation process begins, we aim to not only achieve the best price possible but also the terms that make your transition as comfortable as can be.
The Best Experience
Our goal is always to make the process of selling a house stress free and this is where we stand above our competition. We are familiar with what it takes to sell a house in Los Angeles, allowing us to anticipate both the next steps in the transaction as well as the needs of our client. Selling your house is our job and our passion, so we intend to do it in such a way that you can continue to pursue your passions with little interruption. You can count on any and every Realtor from our team to keep you informed on the status of your house, to protect your interests, and to value your time and privacy as you deserve.
For most of us, our home is our biggest investment. When it's time to sell, get the value you deserve with the help of a professional real estate agent. If you'd like to discuss your next home sale today, please contact a Realtor anytime.
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