Sotheby's International Realty Los Angeles
The Realtors of Gaskill+Peterson built a team with the purpose of offering the best real estate experience possible. With this goal in mind, our real estate team made strategic choices to align with the best support system available. One of those choices led to a partnership with the brokerage of Sotheby’s International Realty Los Angeles, due to the firm's dedication to white-glove service, local expertise in the Los Angeles market, and international exposure.
The benefits of our association are most evident in the global reach of the Sotheby’s International Realty brand. For centuries, Sotheby’s has been associated with luxury across the globe. In 1744, Sotheby’s conducted its first auction, selling the library of Sir John Stanley. The Sotheby's auction house continued to operate as booksellers and then expanded to offer art and antiquities. Sotheby's became the first truly international auction house when it expanded from London to New York. Through the years, the Sotheby’s name garnered a reputation built on the exceptional service provided to clients and earned renown for marketing the world’s most valuable possessions.
In 1976, with over 230 years experience selling the art on the walls, Sotheby’s was commissioned to sell an estate including the home. The Sotheby’s International Realty brand was launched as a result of this sale and became known around the world for representing extraordinary properties. The brand’s reputation has persevered despite rapid growth resulting in a global network as Sotheby’s International Realty has been rated the most prestigious real estate company by high net-worth consumers in the Luxury Institute’s Luxury Brand Status Index survey.
Today, the Sotheby’s International Realty network spans over 49 countries and includes over 13,000 associates in over 670 offices, a network accounting for over 10,000 referrals each year.
Beyond the benefits of networking with and advertising within over 670 affiliate offices, the Sotheby’s International Realty brand offers an array of marketing opportunities, with the exposure ranging from the traditional association with the Sotheby's Auction House and marketing access to auction clientele to paving the way for digital marketing of luxury real estate. The media strategy was designed to produce over 700 million impressions a year working with exclusive partners such as The New York Times, The Wall Street Journal, South China Morning Post, Hong Kong Tatler, Architectural Digest, Google, Bloomberg Markets, The Telegraph, Financial Times, BBC, YouTube, JamesEdition, The International Herald Tribune, Country Life, and PropGOLuxury. Our current marketing plan reinforces our fierce commitment to global growth this year and beyond with more than 400 million impressions dedicated to international markets in 2014 through highly targeted lead generations segments, video placement, content integration, and rich media units.
In addition to strategic marketing partnerships, Sotheby's International Realty produces sothebysrealty.com and RESIDE magazine. The sothebysrealty.com website is the leading online vehicle for international luxury real estate, offering global exposure as the site garners over 9 million visits and 33 million page views per year with 46% of visits coming from outside the United States. The website has been translated by humans into 15 languages and offers conversion into 50 different currencies. The more traditional RESIDE is a high-quality print magazine that has been honored with the coveted Hermes Platinum Award in the overall magazine category for creative excellence and outstanding design and editorial.
Contact a Realtor to discuss how the Sotheby's International Realty Los Angeles brand can help you achieve your real estate goals.